Market Growth Analyst

About Yiponline
YipOnline is a dynamic technology company building accessible tech solutions that help African businesses structure, scale, and thrive. We are looking for a Market Growth Analyst who will take ownership of driving user and market growth by executing data-driven go-to-market strategies, identifying growth opportunities, and optimizing acquisition channels end to end.

About the role
We are launching a new mobile marketplace platform designed to make local buying and selling faster, simpler, and more convenient.We are looking for a Marketplace Growth Analyst to help bring the first wave of users onto the platform and help build an active community around the product.This is a hands-on startup role where you will work directly with the founding team to grow a new platform from its earliest stage.If you’re curious about startups, enjoy experimenting with new ideas, and want real ownership early in your career, this role offers a unique opportunity to learn how products grow from the ground up.

What You’ll Work On

Your work will focus on 5 key growth workstreams.

Community Outreach

Engage with relevant community groups and networks, introduce potential users to the platform, and build relationships with early adopters.

KPI- Engage with X new communities per week; Generate X new user signups per week

User Growth

Test different acquisition approaches to bring new users onto the platform and identify which outreach methods work best.

KPI-Consistent weekly growth in new users; Identify repeatable acquisition channels

Marketplace Activation

Help new users create their first listings, encourage marketplace activity, and identify friction in the user experience.

KPI- Increase in new listings created per week; Increase in user engagement and conversations; Improve first-time user activation

Growth Experiments

Run small growth experiments to test new outreach ideas and growth channels, and share learnings with the founding team.

KPI- Run multiple growth experiments each week; Document results and insights

Campaign Comms & Content

Work with the design team to craft campaign messaging and create simple content for outreach and promotional campaigns.

KPI- Launch X campaign experiments per month; Test multiple campaign content variations; Track content performance

What Success Looks Like

In this role you will help:

• Grow the early user community
• Increase marketplace activity and engagement
• Identify repeatable growth channels
• Generate insights that help scale the platform

Who This Role Is For

This role may be a great fit if you:

• Recently graduated or have 0–2 years of experience
• Are interested in startups, growth, marketplaces, or community building
• Enjoy connecting with people and building relationships
• Are curious and like testing new ideas
• Want hands-on experience working closely with a founding team

You do not need previous growth or marketing experience -curiosity, initiative, and execution matter most.

Why Join

• Work directly with a founding team
• Help launch a new mobile platform from day one
• Gain hands-on experience in startup growth
• Take ownership of projects early in your career
• Learn how early-stage companies build their first user communities

Job Type: Contract
Contract length: 12 months

Pay: ₦100,000.00 - ₦200,000.00 per month

Education:

• Undergraduate (Required)

Location:

• Lagos (Preferred)

Work Location: Remote