Growth Marketing Lead

ABOUT INSIGHT7

Insight7 is a Call Intelligence and AI Coaching platform built for customer-facing teams. We help sales, customer support, and learning & development leaders automatically analyze every conversation -- scoring calls, surfacing revenue signals, delivering personalized AI coaching, and preparing reps with AI-powered roleplay -- all from one platform.

Trusted by 1,000+ high-growth businesses across financial services, healthcare, and manufacturing, Insight7 is SOC 2 Type II certified and HIPAA compliant. We're on a mission to turn every conversation into a compounding performance advantage.

THE ROLE

We're hiring our first Growth Marketing Lead, the person who will own pipeline generation and brand presence at Insight7 from the ground up. This is not a coordinator role. It's a strategic, revenue-driving seat on our GTM team.

You'll be the primary owner of how Insight7 reaches, attracts, and converts the right buyers. That means building our acquisition engine, running paid and organic channels, and creating the measurement infrastructure that tells us what's working. You'll work directly with the founders and our GTM pod to turn marketing into a repeatable growth lever.

If you've wanted to own a marketing function and build it your way, this is the role.

WHAT YOU'LL DO

• Build the growth engine: Design and implement our full acquisition strategy across paid, organic, content, and outbound-assist channels -- with a clear framework for testing, measuring, and scaling what works.
• Own paid acquisition: Plan and execute campaigns across Google Ads, Meta, and LinkedIn. Manage budget, bidding strategy, creative testing, and optimization to hit CAC and pipeline targets.
• Drive content and SEO: Develop content that ranks, converts, and builds authority in the conversation intelligence and AI coaching space. Own our LLM visibility strategy alongside traditional SEO.
• Run lifecycle and email marketing: Build and optimize nurture sequences, onboarding campaigns, and re-engagement flows using marketing automation to drive conversion at every stage of the funnel.
• Define measurement architecture: Set up and own our analytics stack -- GA4, tag management, attribution modeling, and CRM reporting -- so every channel has clean, trustworthy data.
• Report on what matters: Own pipeline contribution, CAC, MQL-to-SQL conversion, and channel ROI. Bring clear performance data to the leadership team regularly.

WHAT YOU'LL BRING

• 4-6+ years of growth or performance marketing experience at a B2B SaaS company, with at least some time in an early-stage or build-from-scratch environment.
• Hands-on experience running paid acquisition across Google Ads and Meta, with a track record of hitting pipeline and CAC targets.
• Strong grasp of SEO, content strategy, and how to build organic search presence in a competitive category.
• Technical fluency across the marketing stack: Google Tag Manager, GA4, a major CRM (HubSpot, Zoho, or similar), and marketing automation tools.
• Comfort with data: you can pull reports, interpret trends, build attribution models, and make optimization decisions without waiting on an analyst.
• Strong written communication skills -- you can write compelling copy, not just commission it.
• Self-directed with a builder mentality. You thrive with ownership and don't need a playbook handed to you.

WHY JOIN INSIGHT7

• Own and build something. You'll be the first marketing hire, with real influence over strategy, budget, and execution.
• Direct impact on revenue. Your pipeline numbers will be visible and your wins will be felt across the whole company.
• Work at the intersection of AI and human performance, a market that is growing fast and where the product genuinely delivers results.
• Tight-knit, high-output team with founders who are deeply involved and value marketing as a core growth driver.
• Competitive compensation, remote-first culture, and room to grow into a marketing leadership role as the team scales.

Job Type: Full-time

Pay: ₦500,000.00 - ₦1,000,000.00 per month

Work Location: Remote