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Brand/Category Marketing Manager (Beverage & Culinary is key) - job post

Proten International
3.3 out of 5 stars
Lagos
From ₦1,000,000 a month

Job details

Pay

  • From ₦1,000,000 a month

Job type

  • Full-time

Location

Lagos

Full job description

JOB TITLE: Brand/Category Marketing Manager (Beverage & Culinary is key)

Location: Lagos, Nigeria

Budget: Open to Negotiation

Employment Type: Full-Time

Reports To: Head of Marketing

Job Summary

Our client, a leading FMCG company, is seeking an experienced Brand/Category Marketing Manager to drive the growth and profitability of its Beverage and Culinary portfolio. The ideal candidate will be responsible for developing and executing brand strategies, leading product launches, driving consumer engagement, and delivering sustainable market share growth through innovative marketing initiatives.

Key Responsibilities

- Develop and execute brand and category strategies to drive sales, profitability, and market share.

- Lead annual brand planning, marketing campaigns, consumer activations, and digital initiatives.

- Manage new product development (NPD), product launches, packaging innovations, and portfolio optimization.

- Monitor brand performance, consumer insights, and market trends to identify growth opportunities.

- Collaborate with Sales, Trade Marketing, Finance, Supply Chain, and R&D to deliver successful go-to-market strategies.

- Manage marketing budgets and ensure effective ROI across brand investments.

- Lead the development of creative assets, media campaigns, and consumer engagement initiatives.

Requirements

- Bachelor's degree in Marketing, Business Administration, or a related field (MBA is an added advantage).

- 7–14 years of experience in Brand or Category Marketing within the FMCG industry.

- Hands-on experience managing Beverage and/or Culinary categories is essential.

- Proven track record of delivering successful brand campaigns, product launches, and category growth.

- Strong understanding of FMCG consumer behavior, brand management, and market dynamics.

- Excellent analytical, communication, stakeholder management, and project management skills.

- Experience working with digital marketing, consumer research, media planning, and cross-functional teams.

Interested and qualified candidates should send their CVs to: i.olatunji@protenintl.com

Pay: From ₦1,000,000.00 per month

Work Location: In person

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